The True-To-You Blog

Where solopreneurs build brands that feel true to them— beyond just visuals. From brand clarity to messaging that connects, you'll find tips, tools, and strategies to stand out and grow with confidence.


Visual Branding, Brand Strategy Michelle Garone Visual Branding, Brand Strategy Michelle Garone

Mastering Authentic Branding: A Guide to Genuine Connections

In a world filled with marketing noise, consumers crave authenticity. This post explores why true-to-you branding goes beyond just words—it’s about building trust, creating real connections, and aligning your brand with your values. Learn how to cultivate a brand that resonates, fosters loyalty, and stands out in an era where authenticity isn’t just appreciated, it’s expected.

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Visual Branding, Brand Strategy Carly Schroeder Visual Branding, Brand Strategy Carly Schroeder

Why you shouldn’t invest in just a logo

Most business owners put too much pressure on their logo, expecting it to define their entire brand—but a logo is just one piece of the puzzle. In this post, we break down why investing in just a logo without a strong brand foundation leads to confusion, second-guessing, and missed opportunities. Learn how to build a brand-first approach that makes your logo feel effortless, aligned, and part of a bigger, more impactful brand experience.

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