Where You Are Meets Who You’re Becoming
Crafting brands that aren’t just seen—they’re felt. Built to evolve, connect, and lead with confidence.
Your Sweet Spot: The Brand That’s True-to-You
At House of Creatives, we believe your brand should feel like home—rooted in who you are today but bold enough to embrace who you’re becoming. A true-to-you brand isn’t about fitting into someone else’s mold; it’s about creating something that aligns with your personality and your vision for the future.
We’ve seen it too often: solopreneurs with incredible ideas, stuck in a cycle of chasing trends and losing sight of what makes them them.
That’s why we’ve made it our mission to help dreamers, doers, and creative minds find their sweet spot—the balance between authenticity and ambition, comfort and courage.
Through our process, we help you uncover your magic, own it, and share it with the world in a way that feels real, exciting, and unmistakably you. Because when your brand is true to you, it doesn’t just grow—it creates a legacy.
meet your team
Carly SchroederMichelle StempienBrand Strategy
Design + Branding
Copywriting
CO-FOUNDER
CO-FOUNDER
Business Strategy
Lead Gen Strategy
Operations & Tech
True-to-us
Our Core Beliefs
Your business should feel like you.
Not the algorithm. Not your niche. Not your competition. We believe a brand should reflect the real, evolving, multi-layered version of its creator, not just the polished version the industry tells you to be. No more watered-down versions of yourself. No more hiding behind trendy templates. We help solopreneurs step into their full expression and build brands that feel true-to-you.
The foundation matters more than the fluff.
We don’t sell sparkle without structure. We know that powerful branding doesn’t start with pretty colors or fonts— it starts with clarity. On who you are, what you stand for, what you’re offering, and why it matters. We go deep before you go wide, and that’s why our work actually works.
The sweet spot is between who you are now and who you’re becoming.
We believe brands should grow with the founder, not box them in. We help solopreneurs design businesses that honor their present while amplifying their future. That duality? That’s our magic.
There’s power in purpose and play.
We believe in having fun while doing the damn thing. Strategy and spreadsheets matter, but so do soul and spontaneity. You can be bold and balanced. Professional and playful. Dreamy and decisive.
Your Next Step Starts Here
Ready to create a brand that balances where you are with where you’re headed? It all starts with our Business Blueprint—a 90-minute deep dive into your vision and goals. Together, we’ll map out your sweet spot and turn it into a plan you can run with.