True-to-you branding: At the sweet spot of who you are and who you want to be.
We craft brands that honor your present and amplify your future, creating a bridge between your now and your next.
Your Brand, Your Rules
We ditch the cookie cutter one-size-fits-all and create brands that are as unique as you are—because “blending in” was never your vibe.
Our TRUE-TO-YOU BRAND METHOD™
Our proven method helps solopreneurs hit their sweet spot— where bold brands, scalable systems, and next-level offers align, so you can step into your role as a confident, booked-out CEO.
Phase 1: Clarity
Your Now
Before you build— you blueprint. Think of this phase as brand therapy. We diagnose what’s working, what’s breaking, and where you’re playing small and we do this through a deep dive interview, big vision mapping, and a brand & business audit— providing you with a custom strategy roadmap you can grow with.
This phase saves you thousands by showing you exactly where to focus next for maximum impact.
Phase 2: Creation
Your Sweet Spot
Build a brand that sells for you. A brand isn’t a logo — it’s how people FEEL about working with you. This is where we build your premium-level brand assets designed to sell for you and upgrade your messaging and offers so they position you as the expert you are.
This phase is done-for-you and done strategically — built to sell, not just look pretty.
Phase 3: Consistency
Your Becoming
This is the invisible side of branding. These are the systems that keep your business running (and profitable) without you glued to social every day. We’ll install (and train you on) the backend systems that create consistency, automate lead gen, and allow you to operate like a true CEO.
This phase frees up your time and future-proofs your brand so it evolves with you.
Where authenticity meets ambition
Chloe French | Birth Alchemist & Founder of Being & Born
“I have booked more consults and fielded more inquiries about my business than I have in 9 months. You guys TRULY saved my business! I loved the Business Blueprint phase. When I got the document with all of your feedback and ideas, I felt so seen. Coming out of a time where I felt pretty discouraged, The business blueprint brought me a lot of hope and excitement for the future. What I loved most about working with HOC was…everything! I was really struck by how I always knew exactly what to expect. You were crystal clear about every step of the process. That gave me a lot of confidence in the work we were doing together.”
Makers of Magic, Destroyers of Bland
About usWe’re Carly & Michelle—your partners in turning big ideas into brands that people can’t stop talking about. Around here, we believe your brand should feel like the perfect mix of “wow, that’s different” and “yep, that’s so you.” Want the full scoop?
Position your offer for sweet, sweet sales.
free workbook!The first step to good branding? To position your offers to sell like hot cakes. It not about having the biggest and best idea, it’s about owning your idea and leveraging it for income and impact. Journey through this guided workbook and refine the strategy behind your offers so you can do less chasing clients and more magnetizing them!