You’re not playing small and neither should your brand.
Built To Be Seen. Rooted in you.
We partner with seasoned coaches, consultants, and creatives to turn “good enough” brands into strategic, soul-aligned identities that demand attention and drive growth.
It’s time to shout.
You’ve outgrown the off-the-shelf vibe.
You’ve done the inner work.
You’ve built offers that get results.
You’re known in your circle and yet, your brand still whispers when it’s time to shout.
That’s not a design problem.
That’s brand drag™— the disconnect between where your business is and how your brand shows up.
We’re here to fix that. Not with a shiny new logo or trendy font. But with a brand that’s strategic, soul-aligned, and built to support the leader you’re becoming.
Our TRUE-TO-YOU BRAND METHOD™
What makes our method different? We don’t start with colors or pinterest boards. We start with clarity. Because the truth is, you don’t need to start from scratch. You need a brand that evolves with you, reflects your depth, and makes clients feel like they’ve found their person.
Phase 1: Clarity
Through our signature Brand Blueprint, we help you clarify and refine your positioning, sharpen your message, and fast-track every creative decision moving forward.
This phase saves you thousands by showing you exactly where to focus next for maximum impact.
Phase 2: Creation
We partner with you and build out your visual identity and brand voice so it doesn’t just look next-level, it feels like you. Confident, cohesive, and crafted to convert.
This phase is done-for-you and done strategically — built to sell, not just look pretty.
Phase 3: Consistency
We systemize your brand so it works even when you’re off the grid. Marketing, lead gen, automation, you name it, we build it to align with your brand and grow with you.
This phase frees up your time and future-proofs your brand so it evolves with you.
This isn’t branding for branding’s sake.
It’s branding that works for you.
You’re not new to business. You’ve been building, serving, growing. But there’s a gap between how good your work is and how your brand presents it.
You don’t want to play the online circus game.
You just want a brand that reflects your energy, earns trust instantly, and supports your next big move (think national press, popular podcasts, big stages and create the legacy you have been dreaming of).
We’re here for that sweet spot: where authenticity meets ambition, and your brand becomes your most powerful business tool.
Chloe French | Birth Alchemist & Founder of Being & Born
“I have booked more consults and fielded more inquiries about my business than I have in 9 months. You guys TRULY saved my business! I loved the Business Blueprint phase. When I got the document with all of your feedback and ideas, I felt so seen. Coming out of a time where I felt pretty discouraged, The business blueprint brought me a lot of hope and excitement for the future. What I loved most about working with HOC was…everything! I was really struck by how I always knew exactly what to expect. You were crystal clear about every step of the process. That gave me a lot of confidence in the work we were doing together.”
Makers of Magic, Destroyers of Bland
About usWe’re Carly and Michelle, your co-creators, strategy whisperers, and brand besties.
Together, we help solopreneurs like you stop hiding behind a “meh” brand and start leading with one that does the heavy lifting.
Our secret? We blend brand strategy with design that feels like you. So your brand shows up as powerfully as you do— online, in-person, and everywhere in between.
If you’re ready for a brand that opens doors, filters for dream clients, and finally makes you proud to hit publish then..
free workbook!The Hot Cake Method:
Repositioning Offers That Already Work (But Could Work better)
Learn how to leverage your current offers for better income and better impact. Journey through this guided workbook and refine the strategy behind your offers so you can do less chasing clients and more magnetizing them!