Being & Born
Business Buildout Premium
Being & Born, founded by Chloe French, is THE place for all things home birth and women’s health. Her vision is to transform the birth space through awareness around natural birth, busting home birth myths, and providing scientific education around women’s health and wellness before, during, and after pregnancy. In addition, her mission is to make home birth more accessible and inclusive for those seeking a more natural option.
The Ask:
Chloe came to us with the intention to “refresh” her brand and take Being & Born to the next level. Prior to hiring us she was facing some challenges around low conversion rates and audience engagement. Chloe had seen success in the past and after recent updates to her brand and website, started losing traction. Not only did she want to fix what wasn’t working but she also had big plans on taking Being & Born to the next level through providing additional support options and creating an educational hub for all things natural birth. Our goal? To refresh her brand (not the existing logo) with intention— designing something we know her target market will resonate with and clean up the user experience of her website to ensure higher conversions.
How We Did It:
Through our Business Blueprint process, we helped her streamline her messaging and map out her user experience and brand strategy. Her vision? To create a global brand— one that will grow with her as she becomes the go-to resource for all things natural birth and women’s health.
Next, we got to work on the Buildout-- crafting her brand that she not only loves but resonates with her dream clientele, building a website that positions her as the thought-leader and experienced educator she is, and creating a lead generation system that builds safety and eases the minds of those interested but hesitant.
Chloe French | Birth Alchemist & Founder of Being & Born
“I have booked more consults and fielded more inquiries about my business than I have in 9 months. You guys TRULY saved my business! I loved the Business Blueprint phase. When I got the document with all of your feedback and ideas, I felt so seen. Coming out of a time where I felt pretty discouraged, The business blueprint brought me a lot of hope and excitement for the future. What I loved most about working with HOC was…everything! I was really struck by how I always knew exactly what to expect. You were crystal clear about every step of the process. That gave me a lot of confidence in the work we were doing together.”
