Somatic Breath Activation
Somatic Breath Activation is a heart-opening breathwork technique created by Chelsea Carter that focuses on receiving profound clarity and a renewed sense of inner wisdom. Chelsea’s passion led her to create a certification program where she trains other breathwork practitioners, all over the world, on her special technique.
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The Ask:
Chelsea came to us with the intention to create a whole new brand separate from her, one that becomes bigger than her— insert Somatic Breath Activation. She knew she wanted to create a landing place for those interested in learning more about somatic breathwork— her unqiue approach to breathwork. Whether they are students who just want to experience it or aspiring coaches who desire to guide others through the experience, she needed a brand that calls in exactly those people.
Our goal? To create a visual brand that’s unique (like her approach) that mirrors the meaning behind her business (relating to the body, feeling activated) and setup a membership program under that umbrella.
How We Did It:
This project began prior to our normal Business Blueprint process, but with our help she was able to bring her vision to life through visuals and offers setup. Her request was to create an educational/school style brand that’s heart-centered (one of her core values), mystical, yet grounded so that her audience feels safe and supported.
Next, we got to work on the Buildout-- crafting her brand that’s entirely unique to her, aligned with her message and offerings, and can evolve with her.