Give a rak pack
Business Buildout ultimate
Give A RAK Pack is a monthly subscription box designed to spread joy and inspire acts of kindness. Each box is thoughtfully curated with themed items that encourage subscribers to pay it forward in simple, meaningful ways. It’s more than just a subscription—it’s a growing community of kindness warriors making the world a brighter place, one small act at a time.
The Ask:
Rachel approached us with a heartfelt mission: to refresh the Give A RAK Pack brand and create a movement centered on kindness and connection. While her subscription box concept was strong, she faced challenges with brand messaging, visual identity, and audience engagement. Rachel’s vision was clear—she wanted Give A RAK Pack to be more than just a subscription box. She aspired to build a global community of "kindness warriors" who could make a difference through simple, joyful acts of giving.
Our goal? To revamp her brand message, enhance the visual appeal, and streamline her subscription strategy to position Give A RAK Pack as the go-to choice for anyone looking to spread joy and pay it forward.
How We Did It:
Through our Business Blueprint process, we helped Rachel refine her messaging to deeply resonate with her target audience, creating a cohesive brand strategy that reflected her mission. We brought this vision to life by refreshing her brand visuals with a playful and vibrant identity, redesigning her website for a seamless user experience, and developing a streamlined subscription box strategy with themed, sustainable items. To amplify her reach, we crafted social media content pillars and a 30-day launch calendar, positioning Give A RAK Pack as a movement that inspires meaningful change with the tagline, "Small Box, Big Impact."