Free Range Life
Business Buildout Premium
Free Range Life is sanctuary for the spirit, a haven for self discovery and a safe place to release limitations and tap into your unique power within. Located on the Big Island, Hawaii, founder Louise Botterill, uses energy, art, and nature to be a guiding light for those seeking to break free from limitations and embrace the boundless possibilities within.
FRL is not just a wellness business; it's a catalyst for personal freedom, a space where individuals are empowered to explore the uncharted territories of their inner selves through offerings like reiki, breathwork, meditation, outdoor adventures, and native art and workshops.
The Ask:
Louise, a true multi-passionate goddess, came to us with really big ideas, passions, and already successful offerings. She was seeking support on how to bring everything together under one roof in a way that’s clear for her and her target audience. Our goal? To clarify all her unique offers and organize them, create a brand message and strategy that feels clear and authentic, and build an entire brand that mirrors her expertise and personality.
How We Did It:
Through our Business Blueprint process, we helped clarify her offers and nail down her message--that Free Range Life is not just about ‘wellness’ but instead a sanctuary for the spirit, a haven for self discovery and a release of limitations so you can tap into your unique power within. Her mission? To create a community where liberation meets exploration— inspiring and guiding others on their journey within through different modalities surrounding energy, art, and nature.
Next, we got to work on the Buildout-- crafting her brand that sits at the intersection of transformative wellness and adventurous self-discovery, designing a logo that feels culturally inspired, building a website that clearly brings all her unique passions under one roof, and creating a customer journey that feels seamless and intuitive.