Carly joan design
Business Buildout Basic
Carly Joan Design is a full-service interior design studio based in Palm Beach, FL, known for creating livable spaces with lively personality. Carly blends sophistication, function, and a fresh dose of character to design homes that feel just as beautiful as they are lived-in. With 8+ years in the industry, she brings a vibrant, approachable energy to every project— from architectural details to the final styling touches. Her mission is to build a business that supports both creative freedom and a balanced life, while laying the groundwork for future expansions like a signature fabric line and curated product shop.
The Ask:
CJD was already making waves with a major project under her belt and a growing client base. To date she had built a business with heart, talent, and vision. But Carly came to us ready to amplify that momentum. She wanted a more elevated, polished brand identity that matched the level of work she was doing and attracted clients who were excited to hand her the reins. The goal? To build a brand that felt just as stylish and streamlined as the homes she designs, one that invites people in, reflects her approachable-yet-sophisticated aesthetic, and sets her up for long-term scalability. Our task was to bring structure and story to what she was already doing well— so she could grow with clarity, confidence, and ease.
How We Did It:
We started with the Business Blueprint, diving into her values, strengths, and the lifestyle her dream clients are craving. Together, we clarified her message to position Carly Joan Design as the go-to for clients who want high-end design without the formality, think vibrant, livable spaces full of character, heart, and functionality. Her new messaging now speaks directly to overwhelmed homeowners who crave elevated design that still feels like them. Real, personal, and refreshingly fun.
From there, we built a visual brand identity that reflects this vibe: sophisticated, yet down-to-earth. We developed a modern logo suite, a playful-yet-elegant color palette, and a typographic style that felt coastal & polished without being pretentious. We designed a scroll-stopping website that not only showcases her portfolio but also builds trust and guides potential clients into action. It features intentional copywriting and a contact experience that feels seamless from first click to booked call.
Carly Joan Design is now more than a design studio— it’s a brand with presence, personality, and purpose— mirroring the business she’s built.